Yordanos Ashenafi is the Founder of Setaset Power, a non-registered group that advocates for the rights of women in Ethiopia. She uses social media platforms to fiercely advocate for the rights of women and an end to GBV by calling for accountability. She especially uses Tiktok and YouTube platforms, engaging in critical discussions on feminism and women’s rights, gender-based violence, legal injustice faced by survivors and social norms that contribute to discrimination. She also supports women through raising funds.